Digitalization, the structural transformation of the public sphere, supranational media policy
Digital structural transformation is everywhere. Not only does it change our public sphere at its core, but it also influences the composition of our media system. Digitalization has become a catalyst for media innovation and societal advancement, while high-speed information and communication flows bring major challenges that affect political decision making processes and the aggregation of global streams of knowledge. The goal of this module is to situate the different social, cultural, and political consequences of the digital transformation in the present day, in the sense of a supranational media policy. Students will use case studies to reveal the connections between the internet, policy, and society in order to discuss possibilities for new media policy.
Journalistic finance models, media concentration, business strategies
In the age of the internet, the social models of media companies and the financing options for quality journalism are changing dynamically, just as the forms of digital media concentration are becoming more complex. Global players like Google and Facebook dominate the new markets and shatter the production and operations structures of traditional content providers. These are key topics in a media economy based on the Schumpeter school of thought, in which crises always show generative potential. In this module, students will evaluate the economic feasibility of digital success models using application-oriented economic theories and current case studies. At the same time, they will identify the risks involved in trust formation and international competition in the media. This will give students the requisite fundamental economic knowledge and alert them to the mechanisms of new markets.
Special legislation on journalism, internet regulation, digital copyrightIn terms of media law, too, digitalization demands modern actors, institutions, and approaches. In light of the blending of different media genres, not only the regulatory framework for broadcasting policy, but also the legal conditions governing how and whether the press can secure its future position in the market, seem outdated if not obsolete. This class provides current knowledge and orientation drawn from case studies. The exciting field of digital media law is investigated, providing insight into special regulations for journalists that have come about in the wake of internet dominance. Focal points include aspects from civil and criminal law addressing things like blogs, leak platforms, or the use of social media.