The Hamburg Media School has developed quality standards for the Master course in Media Management that are applied to all other programs as well.

Apart from its close links to the media business, the Hamburg Media School cooperates with academic partners in teaching and research. This cooperation, especially with the University of Hamburg, is articulated in joint appointment procedures for academic staff, in combined research projects with academics from other fields, work with national and international institutions, and in conference series for young academics from different media-related fields of study.
Strong coalescence with the media economy ensures the up-to-dateness and market-orientation of the curriculum.