The curriculum of the two year MBA program in Media Management has been approved by professionals in the film, television, print, radio and internet sectors. It contains three basic elements:

Business Administration & Management Skills
Economic basics such as strategic planning, organisation, management skills, as well as marketing and media research are the cornerstones of the course.
Students efficiently train relevant, practice-applied, media-specific communication and management facilities. This includes soft skills like teamwork, negotiation and time management. This provides students with resources to take up administrative tasks in media companies.

Media Business & Production
The subject introduces economic imperatives and particularities of media markets, companies and products. Recognised professionals give insights into production practice and the development of new formats and contents.
This understanding of structures on the one hand and working routines and functional measures in various media segments on the other hand, forms the basis of decision-making for working practice in media companies.

Context & Values
The interdisciplinary study course also includes the legal outlines of economics, so that students are introduced to a broad range of law basics, from civil and competition law to press and broadcasting law.
Additional topics from media and communication studies include genre and format, media ethics and critique.