Online Marketing Law

Basics, Data Security, Tracking Procedures, and Cookies

Online Marketing Law

Overview and Orientation

Online and digital marketing are growing and exciting marketing channels for many companies. Especially due to their rapid growth and the corresponding current technological development, many actors have trouble keeping a clear view of marketing techniques and their consequences. In many market segments, high-pressure competition can often lead companies to resort to measures that verge on the illegal. Even with typical questions, from “Which data can I gather?” to “What can I post?” to “When am I liable for a service provider?”, different fields of law must be taken into account. There are many gray areas and important fundamental questions for online marketing professionals.

Frederike Wettengel

Information and Booking Online Marketing

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