Online Marketing Technology



Online Marketing Technology

Overview and Orientation

Across various sectors, the relevance of online marketing to numerous sales activities is receiving more and more recognition. It is often the technical dimension of online marketing that becomes apparent when examining this topic more closely, as the boundaries between sales knowledge and technical knowledge are fluid. From basic questions such as “How can I put an ad on my website?” to advanced issues like “Which logic should my company implement so that our customers are automatically shown ads for the products most relevant to their lives?”, a solid understanding of technology is a pillar of success in online marketing.

Frederike Wettengel

Information and Booking Online Marketing

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