In order to keep up with today's fast changing digital world, managers and researchers need outstanding competences. Traditional research and management methods alone can't hold up to the requirements which are necessary in the digitalization process. The program Neuromarketing Manager at HMS will support managers in understanding implicit processes of today's dynamic consumer behavior. It gives participants an extensive insight into neuromarketing approaches which help to explore the consumers' subconscious needs more deeply.
The lecturers of the program are all internationally renowned experts in their fields, e.g. Antonio Casals, Patrick Renvoise, Christophe Morin, Leon Zurawicki among others. Covering topics such as Neuromarketing, Behavioural Economics, Psychology of Neuromarketing, Neurostrategy (innovation, human resources, finance and control among others) and Social Network.