Neuromarketing Manager

22. till 24. of November 2018




Prof. Dr. Antonio Casals Mimbrero

With over 30 years of global marketing, sales, and top management experience, Antonio’s passion is to understand and predict clients and consumer behavior as well as to develop people’s skills in neuromarketing. He has been managing and working in several neurostrategy and neuromarketing projects around the world including government and private sectors like automotive, fragrances, IT, pharma, healthcare, communication, PTT, food, packaging, fish, banking and insurance. Antonio has held senior management positions in US publicly traded companies like General Motors, Electronic Data Systems and Siebel Systems. He is born in Barcelona (Spain). He is fluent in five languages.

Antonio is a visionary who can motivate a team while managing complex projects and earning the confidence of all his customers. Leadership is one of his strongest qualities. He was awarded with the “International Salesman of the year for Outstanding Sales Performance” EDS Award for a strategic and multimillion $ deal for Barcelona 92 Olympics. 10 years on the President’s Club in EDS, SSA ans Siebel Systems. He is also a successful entrepreneur.

Antonio is a partner of SalesBrain and CEO of NeuroStrategy. He is the science and academic director of the NeuroStrategy - SalesBrain Master in Neuromarketing and Neurostrategy offered by 3 Business Schools already in 3 countries: EEN Business School (Madrid – Spain), UNIBE Business School (Santo Domingo - Dominican Republic) and ISG Business School (Lisbon). He is also professor in a Master of Science in IT offered by the Barcelona School of Management (UPF University- Barcelona- Spain). He holds a PhD in Germanic philology.

He is also the Local Chair for Spain of the Neuromarketing Science and Business Association (NMSBA). He is a usual keynote in National & International Congress. Additional information:  WebLinkedin,TwitterFacebookYoutube,  Weekly Digital Magazine “NeuroStrategy”.

tel.: +34 629 448 070
mail: antonio(at)

Ulrike Dobelstein-Lüthe

Leitung Weiterbildung

  • +49 (0)40 413 468 69
  • +49 (0)40 413 468 10

Dr. Lisa Wolter

Leitung Brand & Consumer

  • +49 (0)40 413 468 32
  • +49 (0)40 413 468 10