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Hamburg Media School

Study | Research | Training

Welcome to Hamburg Media School

Tailored to Professional Practice

Since its establishment in 2003, the Hamburg Media School (HMS) has operated at the dynamic intersection of academic education, artistic practice, and industry. The School prepares exceptionally talented students and early-career professionals for successful careers in the creative, business, and academic sectors of the digital media industry.

HMS offers a comprehensive portfolio of academic programmes in the fields of Media Management, Journalism, and Film. These range from state-accredited Master's degree programmes and a Bachelor's programme in Digital Media to a variety of continuing professional education opportunities. In addition, HMS actively contributes to digital transformation through a broad spectrum of research activities. In collaboration with renowned academic and industry partners, the School produces trend reports, peer-reviewed scholarly publications, and applied research commissioned by external organisations.

HMS is organised as a public–private partnership. Alongside the Free and Hanseatic City of Hamburg, the University of Hamburg, and the Hamburg University of Fine Arts, more than 50 companies - primarily from the media sector - support the School as founding partners and sponsors. Close collaboration with the digital media industry, as well as with academic and research institutions, ensures an interdisciplinary, research-led, and practice-oriented learning environment. Small class sizes foster close interaction between students and faculty and enable intensive individual supervision.

Located on Hamburg's Art and Media Campus
, HMS is embedded in a vibrant network of higher education institutions, media companies, and creative professionals. The School also operates TIDE, a television and radio broadcaster that provides students and researchers with access to state-of-the-art media production facilities and infrastructure.

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Degree Programs

The degree programs at Hamburg Media School

Our degree programs form the core of the HMS:
Close integration with the digital and media industries, alongside partnerships in education and research, ensures an interdisciplinary, scientifically grounded, and practice-oriented approach to teaching.

Paper Diploma

MBA Digital Media Management

The Digital and Media Management (E)MBA combines academic theory with practical experience and covers key areas relevant for future media managers working in a dynamic, innovation-driven environment. It provides a strong foundation in business administration along with specialized media expertise. The program is available full-time as an MBA or part-time as an Executive MBA (EMBA) for working professionals.

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Executive Master Journalism

The Executive Master of Arts in Journalism (EMAJ) is a part-time, practice-oriented program for working journalists. It combines academic learning with hands-on training in digital storytelling, audience engagement, media innovation, and editorial management, with strong links to professional practice and flexible study structures.

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Master Film

The Film Master’s at Hamburg Media School, in cooperation with the University of Fine Arts Hamburg (HFBK), is a practice-oriented full-time program. Students specialize in directing, screenwriting, cinematography, or producing and work in small, closely mentored teams. Over two years, they produce professional films under real industry conditions, many shown at international festivals. The program is known for its strong industry links, artistic quality, and excellent career outcomes.

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Master Advertising Film

WOW – Values-Oriented Advertising Film.
A specialized track focused on creating innovative, socially relevant advertising and branded content. Students develop cross-media campaigns and film projects that combine storytelling, strategy, and production with a strong ethical perspective.

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Bachelor Digital Media

The Bachelor’s in Digital Media is structured into four core areas: digital media cultures (e.g. vloggers, gamers, online surveillance), media history and economics (from computing history to start-ups), technical foundations (software, hardware, programming, UI analysis; no prior knowledge required), and hands-on media production through project work.

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Research

Concepts, Studies & Projects

Application-oriented commissioned studies, academic papers, and inspiring trend reports: Research at the Hamburg Media School is multifaceted and independent. State-of-the-art brainwave measurement methods, large-scale empirical studies, and a network of trend researchers guarantee scientifically sound and well-founded results.

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Applied

We conduct applied research using the latest methodologies.

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Scientific

We are committed to the principles of good scientific practice.

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Transformative

We develop concepts and actionable recommendations for the digital world.

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Executive Education

Lifelong Learning

The Hamburg Media School empowers professionals, executives and organizations with future-focused learning experiences that combine academic excellence with real-world expertise. Our Executive Education portfolio is designed to help individuals and teams navigate the opportunities and challenges of digital transformation in areas such as Artificial Intelligence, Marketing, Communication, Video Production, Leadership and Innovation. All formats are highly interactive, practice-oriented and delivered by renowned experts from academia and industry. Our portfolio includes:

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Open Seminars

Join expert-led seminars on the latest trends and technologies. Participants can choose from a broad range of topics, including Artificial Intelligence, Marketing & Communication, Video & Visual Storytelling, and other emerging fields, while benefiting from valuable peer exchange and networking opportunities.

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In-house Training

We develop tailor-made learning experiences for companies and organizations. Every in-house program is customized to specific business goals, industry requirements and team needs, ensuring maximum relevance and immediate impact.

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Programs

For sustainable professional development, we offer multi-module and long-term programs that build future skills over time. These immersive learning journeys combine expert knowledge, practical application and a strong professional community to create lasting value for participants and their organizations.

Events

Events that Connect, Inspire and Empower

At Hamburg Media School, learning extends far beyond the classroom. Throughout the year, we bring together students, professionals, alumni and industry leaders through a diverse range of events designed to foster knowledge exchange, inspiration and meaningful connections.

Whether it's engaging Lunch Updates, exclusive networking evenings, hands-on workshops, inspiring guest talks, industry fairs or major conferences – every event offers fresh perspectives on the latest developments in media, digital transformation, AI, communication and leadership.

Our events create a vibrant platform where ideas are shared, collaborations begin and careers grow. Join our community, expand your network and stay at the forefront of the media and digital industries.

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Events

Newsgeist 2026

The Hamburg Media School (HMS) will host Newsgeist 2026 in Hamburg from October 16–18, bringing together leading voices from journalism, publishing, research, civil society and technology to discuss the future of news and information.



As a hub for media innovation, the Hamburg Media School is proud to welcome Newsgeist to Hamburg—featuring also its signature Ignite Talks that spark bold ideas in just minutes.


Link: Newsgeist-Website

Contact

Get in Touch

Hamburg Media School

Finkenau 35, 22081 Hamburg

telefon+49 (0)40-413468-0

emailMail

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