The HMS NeuroLab creates valuable knowledge about emotional and engaging dimensions of consumers and brands in a new media reality.
We help our research partners to assess consumer’s experiences, their desires, thoughts and decision processes. Under the usage of various implicit research tools, like EEG, Eye Tracking or Skin Conductance we can measure beyond survey data and collect data about consumer`s emotions, cognitive stages, stress, fatigue, etc. in diverse contexts. This enables our research teams and partners to learn more about unvisible causes and effects of consumer engagement in a cluttered media environment.
Besides the research projects we offer different education programs in the field of consumer neuroscience.
Since many managers and marketers do not have knowledge in neuroscience it is difficult for them to evaluate the strengths and weaknesses of implicit neuro tools and providers.
In our Neuromarketing Camp we deliver the relevant background to market-oriented tools and give an overview of key providers in order to better understand and set up neuromarketing projects.