Companies that succeed in today´s consumer-focused attention economy know how to create engagement with their audience. Since engagement processes also imply emotional dimensions, neuroscientific approaches get more and more attention in the media and advertising industry and neuromarketing companies offer promising insights how to capture consumers. To be able to select the right approach and research partner it is useful to be aware of principle neuroscientific models and gather an overview of key players in the field.
The 2,5 days camp will begin with an introduction to the basic methods in neuromarketing, with a focus on applicable tools like eye tracking, eeg, facial coding or eda.
Participants will acquire basics and limitations of the tools and key trends and developments for business.
Experts will share exclusive knowledge and experiences with the different tools.