WB NEU

Neuroscience Onlinekurs

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Consumer Neuroscience Onlinekurs

Die Hamburg Media School bietet die Möglichkeit an am neuen Online Kurs "Strategic Applications of Neuroscience in Communication and Media" der University of Florida teilzunehmen. Dieser richtet sich an alle, die an einem tieferen Verständnis von Ansätzen der Consumer Neuroscience interessiert sind. Es ist kein Studium an einer der beiden Hochschulen nötig, um an dem englischsprachigen Kurs teilzunehmen.

Für einen kompakteren Einstieg in das Thema empfehlen wir unser Consumer Neuroscience Camp.

Be Part of the Consumer Neuroscience Online Course of the University of Florida. Hamburg Media School gives professionals and external students the chance to apply for the the Online Master course.

In today´s technology-driven digital media world, there is tremendous amount of information and insights to aid decision makings. Big Data, Online Tracking tools, and many other ways to plan and measure media and communication strategies have evolved in the digital economy. The reality is that the success of campaigns is at the heart of the consumer.

Media consumers are engaged with content, branded or news, when it emotionally creates a bond. Traditional research methods are limited in gathering consumer emotions and most digital measures are not capable yet to go beyond behavioral insights. Research has shown that delivering outstanding and memorable digital experiences has become the key to differentiate brands, politics, news and other content. To understand consumers’ emotions, mindset and intent demands for a deeper understanding. Consumer neuroscience approaches especially come into play if strategies aiming for customer-centric digital experiences.

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The next course will start in spring 2020.

Duration: 15 weeks term, 3h/week.

Price & Registration Process:
The regular price of the course is $3,766,23 USD. Participants from the Hamburg Media School get a discount in the amount 20 % ($3,012.81 USD total).
If you want to participate, please contact us.

In this course, we will examine how to strategically apply consumer neuroscience knowledge related to manage media, brands, and communications. While there will be sufficient attention given to companies adopting neuroscientific approaches, the course will also focus on emotional measurement tools. Strategically using consumer neuroscience for media and communications requires the understanding and leveraging of fundamentals and key trends of neuroscientific theories and measurement tools. You will learn basic theoretical concepts and a broad range of relevant methods used in the industry. Individual projects in consumer neuroscience will be carried out in order to be able to elaborate emotional data and neuroscientific concepts. International experts from top-level agencies and companies will share their experiences with the students and give them the chance to connect and learn from the best. The elective enables students to plan, setup and evaluate consumer neuroscience studies, which is a vital skill for marketing, media and communication management career development.

The College’s online Master’s program includes specializations in audience analytics for market analysts and researchers, political communication for communications professionals working in politics or public affairs, web designfor digital media professionals or graphic designers, digital strategy for digital marketing professionals, public relations for market analysts and public relations professionals, global strategic communication for international development professionals or communications directors working for global corporations and social media for professionals in any communications field.

The University of Florida College of Journalism and Communications online Master’s Degree in Communication has received the number seven ranking overall by Affordable Colleges Online (AC Online) for 2018. The online degree ranking was based on the quality of the program and range of courses provided, as well as school awards, rankings and reputation. AC Online reviewed all accredited online Master’s in Communication degree programs in the U.S. to select the Top 25 programs.

Key course subjects and objectives

Emotional Engagement

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Understand why emotional engagement has become a key success driver in a technology-driven, fragmented media reality, and use the knowledge to enrich media and communication strategies.

Emotional Analytics

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Have an overview of key measurement tools and how to use neuroscientific insights to better understand consumers. Also learn to critically examine and apply consumer neuroscience.

Best Practices & Trends

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Learn how successful brands from multiple industries like Disney, Google and others strategically use consumer neuroscience in their business strategy and experience best practice cases from international neuroscientific experts.

kontakt

Ansprechpartnerin

Lina Bartsch

Koordination Weiterbildung

Lina Bartsch

telefon+49 (0) 40 413468 - 24

emailMail

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