Mr. Bartling is head of the Consumer Neuroscience department at Nielsen (Germany). He studied Behavioral Economics at the University of Bonn and worked 6 1/2 years at the LIFE&BRAIN Institute. This Institute is specialized on NeuroEconomic research with functional Magnetic Resonance Imaging (fMRI). He is an expert in Implicit Test Methods, in particular fMRI and EEG. Besides, he is currently doing his PhD in Psychology on the subject of "Nudging".