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Neuromarketing Camp

seiteninhalt

Lectures

Overview

Neuromarketing Camp

Companies that succeed in today´s consumer-focused attention economy know how to create engagement with their audience. Since engagement processes also imply emotional dimensions, neuroscientific approaches get more and more attention in the media and advertising industry and neuromarketing companies offer promising insights how to capture consumers. To be able to select the right approach and research partner it is useful to be aware of principle neuroscientific models and gather an overview of key players in the field.

The 2,5 days camp will begin with an introduction to the basic methods in neuromarketing, with a focus on applicable tools like eye tracking, eeg, facial coding or eda.
Participants will acquire basics and limitations of the tools and key trends and developments for business.
Experts will share exclusive knowledge and experiences with the different tools.

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People at the HMS

Lectures

Wolter Lisa Charlotte Teaser

Wolter, Dr. Lisa-Charlotte

Leitung Brand & Consumer Research/NeuroLab

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Prices & Registration

Nächster Termin:

15.-17. Mai 2019 (2,5 Days)

WE - FR 9.00 - 18.00 (15.30)

Business

1.225 EUR

zzgl. MwSt. p.P.

  • normal

15.-17. Mai 2019 (2,5 Days)

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Partner

775 EUR

zzgl. MwSt. p.P.

  • partners

15.-17. Mai 2019 (2,5 Days)

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Starter

475 EUR

zzgl. MwSt. p.P.

  • students

15.-17. Mai 2019 (2,5 Days)

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Helena Englert

Mir hat das breite Spektrum sehr gut gefallen: Von der Theorie bis zur Praxis war alles dabei. Das Seminar ist ein Muss für alle, die auf der Suche nach einem guten Überblick zum Thema Neuromarketing sind.

Helena Englert

Alexander Graf

Das Neuromarketing-Camp ist eine großartige Gelegenheit, sich einen Überblick über verschiedene Werkzeuge und Anwendungen sowie weitere Forschungsrichtungen zu verschaffen.

Alexander Graf, Universität Hamburg

Goals

Participants learn in smaller group atmosphere (max. 25 participants)

  • fundamentals of applied neuromarketing, e.g. emotional branding, engaging story telling or visual perception mechanisms,
  • which tools are available to gather neuroscientific data,
  • how to use the data for business tasks and basics to understand and interpret it

Good reasons

Target group

The seminar Neuromarketing is mainly intended for professionals, students and researchers from the fields of management, marketing, advertising or communication who want to upgrade their knowledge about consumer and user behavior with neuroscientifical approaches.

kontakt

Ansprechpartnerin

Kirschbaum Stefanie

Koordination Weiterbildung

Stefanie Kirschbaum

telefon+49 (0) 40 413468 - 24

emailMail